STORY

A NEW STYLE EXPERIENCE

What means AEQUUS?

From Latin “balance”, it’s the research of balance between the traditional vision of our father (master tailor of the historic Neapolitan workshop “Sannino”) who works according to past rules and the spirit of creativity and innovation carried out by the second generation.
The perfect mix of excellent craftsmanship and style change.

Unquestionably, the Neapolitan hand-made factor remains crucial to delivering the best aesthetic experience.

MISSION

THE DEFINITION OF THE CLASSIC OF FUTURE

Our goal is offering a personal and ultimate definition of the iconic garment of Neapolitan tradition: the shirt.
The meticulous research of Italian-made innovative fabrics and accessories is our “conditio sine qua non” and essence.

Design, manufacture quality and fabrics research brought by the 2nd generation is the essential condition to succeed in our mission to create the “classic” style of the future.

Everything lead by our indomitable passion crucial to face, on a daily basis, the challenging and uncertain future with optimism.

VALUES

ITALIAN-MADE FACTOR

Our highest purpose is the protection of the Made in Italy through redefining the ready-to-wear concept. A new style for future generations.

Since the beginning, we decided to establish the whole production in Italy.

Research, development and innovation become, therefore, essential to offer a unique product and user experience.
The launch of the “shirt-jacket” is part of our strategy to create value for customers.